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With over fifteen years of experience in executive sales and marketing leadership roles, Julie has a proven track record of driving growth through strategic vision and innovative content marketing. She has partnered with Fortune 500 companies and led teams at award-winning agencies and publishers in New York City. Known for rolling up her sleeves and solving challenges, often by finding the perfect creative messaging that drives consumers to action, she combines big-picture strategy with hands-on execution to deliver robust marketing solutions for her clients.
In June of 2019, Julie launched the Theatre Marketing Lab. To date, over 2,600 theatres have benefitted from the Lab's training content and group coaching with Julie. We're pretty proud of that. Her signature program Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have both impacted local theatre marketing strategies across North America and from Glasgow, Ireland to Melbourne, Australia.
Julie’s passion project, The Artist Marketing Lab, launched in 2023. There, Julie works directly with theatre artists to develop personal brands and companies. She has worked with playwright and Guggenheim fellow Christine Masciotti, Broadway director James Rocco to launch Thirty Saints Productions, and with playwright Susan Parker to rebrand her company Parker Plays for the digital age. These are just a few of the projects out of the Artist Marketing Lab in the past six months! Julie's deep desire to empower artists with a better understanding of the power in their unique branding and marketing abilities speaks directly to Julie’s passion for keeping new theatre works alive and produced in communities everywhere.
Julie has also worked with numerous for-profit arts companies to guide them in making a huge impact on their businesses by creating influential marketing content born from innovative strategies. She also serves as Adjunct Faculty at Western Michigan University teaching arts marketing to the next generation of performing artists and arts administration leaders. It often feels like she should be paying WMU for the pleasure of spending time with these young adults!
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Julie's parents met doing summer stock southwest Michigan. They built a life centered on their great love for the theatre and instilled that in their children as well. They owned Sister Lakes Playhouse for much of the 1970s and Julie's father, Art Nemitz, is a renowned director and actor who dedicated over forty years to teaching high school English and Theatre. He co-directed CST for over a decade. CST was a theatre program that saw Broadway legends like Marin Mazzie, Jerry Mitchelll, and Jerry Dixon on its stages.
Julie spent countless hours watching her father work--watching theatre being made until it was her turn to tread the boards throughout her youth and early adulthood. She chose to study music in college and focused her studies on vocal jazz as part of the world-renowned vocal jazz ensemble Gold Company. After a stint on the National Tour of The Pirates of Penzance, Julie moved to Chicago where a job temping introduced her to the world of marketing and she quickly became enamored with that world too. Several years later, a job with Grey Advertising brought her to NYC.
"After 15 years living on the East Coast working for the biggest brands, media companies, and marketing agencies, I realized during a less-than-modest meltdown in Chicago's O'Hare Airport after my umpteenth trip that quarter, what mattered most wasn't my never-ending climb up the for-profit corporate ladder."
Julie now resides back in her hometown of Kalamazoo, Michigan (halfway between Chicago and Detroit) with her husband Rich, two scrumptious-if-dramatic teenage daughters Lucy Jane and Eliza Jo, a COVID-purchase Bernedoodle named Rory Pond (any Dr. Who fans out there?), and sister cats Cece and Jojo. They're like the sisters in Arsenic and Old Lace but instead of hiding dead humans in a window box, these sisters put dead mice on the dog's bed.
"I finally realized, sitting on the floor of the Delta gate, that I needed to do something with meaning, that allowed me to be home with my family. If I took all the skills I'd learned and used them for good, my future looked purposeful and much happier.
That something was a return to where it all began-- the theatre."
Julie Nemitz | Theatre Marketing Lab
Copyright © 2024 Julie Nemitz | Theatre Marketing Lab
(A Division of Playhouse Arts Collective LLC) - All Rights Reserved.
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